There are very few, if any, other attorneys currently in private practice anywhere in the nation, with Mr. Seepersad’s level of hands-on experience in negotiating, drafting, and enforcing legal agreements between colleges and universities and companies that support the same. As colleges evolved to expand their digital footprint and capabilities to increase online enrollments, enhance technology infrastructure, support regulatory compliance, and expand their online degree or certificate program offerings, Mr. Seepersad has been at the forefront of contract negotiations to facilitate this process.
Mr. Seepersad has significant knowledge and experience balancing elements that come into play as individuals, companies and universities navigate intellectual property rights management. During his career, he has been responsible for advising on, and negotiating, agreements that govern the intellectual property rights used in over a thousand products and offerings most of which were developed by corporations, university faculty, innovators, artists, authors, or other field subject matter experts.
As General Counsel, Mr. Seepersad has also led the legal efforts that supported the development of numerous technology platforms in various industry verticals. These verticals include online education, government disaster planning and mitigation, the internet of things, mobile cellular networks, medical applications, software-as-a-service solutions, consumer products, original equipment manufacturing, etc. Many of these agreements relate to development of sophisticated platforms that integrate multiple cutting-edge solutions with proprietary software. In the higher education arena Mr. Seepersad has negotiated numerous contracts covering digital advertising tools which were aligned with powerful optimization and attribution algorithms and comprehensive data management systems to manage and analyze the student life cycle from the nurturing of interest generation through graduation and lifelong learning trajectories. As a result, he has deep knowledge of the issues that arise when preparing licensing and custom agreements that govern the development of technologies used to create highly integrated digital systems with powerful end to end tracking and data analytic capabilities.
In addition to the above, Mr. Seepersad has significant experience drafting contracts and navigating the compliance requirements relating to both the purchasing and selling of digital advertising. For example, during his legal career, Mr. Seepersad has overseen thousands of digital advertising agreements that ultimately generated billions of impressions through advertising placed on over thousands of web pages. Needless to say, Digital Advertising contracts covering content development and placing direct media buys are a way of life for him. Mr. Seepersad also has significant experience on the selling side of Digital Advertising as he has served as General Counsel negotiating and overseeing thousands of contracts to sell digital advertising to educational institutions seeking to advertise in certain sections of U.S. News and World Report.
Mr. Seepersad also has extensive experience with various regulations that come into play as universities offer online education programs. He has designed and led the training of hundreds of enrollment support staff and he has developed and implemented customized and sophisticated secret shopper programs that provide external third party validation of regulation compliance. Additionally, Mr. Seepersad has implemented and utilized cutting edge brand-monitoring tools and a closed loop process to identify, address and report on compliance with brand guidelines and education and advertising regulations.
In addition to focusing on his clients, Mr. Seepersad is committed to community development and growth. He has served on the National Board of Directors for the Museum of Industry and Science, and on the Tampa Bay Community Board for the American Diabetes Association. He has also served on the School Advisory Board for Clark Elementary and Liberty Middle School and as a volunteer soccer coach. Mr. Seepersad has also authored articles on “Strengthening of Florida Wholesaler Permit and Pedigree Paper Requirement” and presented on “Current Legal Issues Impacting Florida’s Physicians”. He has served as a guest lecturer with the University of San Francisco covering the topics such as: (1) Preliminary considerations when purchasing Internet Advertising; (2) Negotiating Internet Advertising Agreements; and, (3) Unique Contract Features found in Internet Advertising Agreements. He was a speaker on Disruption in the Education Industry at Tampa Bay Business Journal’s Disruption Day. While in law school, Mr. Seepersad was Staff Editor and Symposium Co-Chair of the Inter-American Law Review and served as a Judicial Intern to the Honorable Judge Paul C. Huck at the United States District Court -Southern District of Florida and for the Hillsborough County Attorney Office in Tampa, FL.
When not practicing law or serving the community, Mr. Seepersad spends time with his wife and two children. His passion is for travel, food, and snorkeling. As a result, when not working or volunteering, he likes to spend time exploring one of the world’s tropical reefs or enjoying a good meal with friends.